In the world where competition is all around it is mandatory to promote one’s products, services etc. While the traditional era didn’t saw the use of the internet much, marketing through it was not thought of. With the evolution of internet; technology is playing a commendable role in marketing of one’s creations and activities. The use of websites for promotion of one’s business is the new form of marketing today. Every institute, colleges, companies have their own space in the web world. In their space they include everything that is necessary for their growth. Due to competition however, multiple websites are seeing emergence. As an example we take an online cloth store. There are multiple websites that are dealing with cloth. Then how will the promotion of a particular site happen. What is the procedure that increases the visibility of one website comparative to the competitor sites? The answer lies with Digital Internet Marketing.

As the user enters a query in a search engine and click the go button, in front of them are list of web results that contains that query term. However, there are certain websites that rank better than others. The SEO Experts here works at the core. The SEO techniques like Keyword research, use of SEO- friendly URLS, Unique application of title and Meta description tag on every page, Create contents which are readable to users, Using of Keywords as Anchor texts for internal linking of sites, Starting of a blog, Diversification of traffic sources etc. are some SEO techniques applied with the objective of providing better visibility to a website. The reason behind all these activities is the advantageous marketing.

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